![]() ![]() The American Society of Clinical Oncology (ASCO) encourages online participation, but provides tips for health care professional social media use as there are careful boundaries between active online participation and providing medical advice in non-practice settings. Alternatively, providers can access a unique opportunity to learn about patient concerns in a real world setting and may discover concerns (or interests) that do not necessarily come up in a routine clinical interaction. For people with cancer, these engagements can help them access information in real-time, which can help guide both real-time and online conversations based on reliable data and evidence-based medicine. Both approaches can result in direct interactions with patients, survivors and caregivers. Clinicians can be present on social media through institutional or personal accounts. Īs healthcare professionals incorporate social media into their professional lives, the opportunities to engage with patients outside of the clinic setting expand. ![]() These chats have grown into a large community that is embraced by patients, physicians, advocates, health care organizations and others. For example, the #BCSM (breast cancer social media) tweet chat was initiated in July 2011 with the goal of providing evidence-based information and online support for anyone affected by breast cancer. Disease-specific hashtags are an attempt to create an efficient way to organize content and streamline information, as well as allow for online chats, which occur most commonly on Twitter. Hashtag use on Twitter has been advanced with the Cancer Tag Ontology, which was developed collaboratively by advocates, clinicians and patients as a way to categorize and organize information being shared on social media (e.g., #ayacsm, #pancsm ). The use of hashtags enables Twitter users to focus their searches and engagement in directions in which they are interested, reducing the ‘social media noise' and enabling a tailored experience. Īmong health care professionals, Twitter is the most widely used and enables people to engage with others on a global scale for mentorship, professional support, education and advocacy. All of these platforms provide opportunities for both networking and professional development, as well as patient education and engagement ( Table 1). While there is a clear need for quality information to educate patients, in general, these platforms are less utilized by health care physicians at this time but have a lot of potential for future growth. YouTube and Instagram are more content-driven platforms. Closed Facebook groups, such as the Hematology and Oncology Women Physician Group, provide an opportunity for networking, education and emotional support. There are several popular social media platforms, including but not limited to Twitter, Facebook, YouTube, Instagram and TikTok. Finally, social media fosters multi-stakeholder engagement where clinicians interface with advocates and patients with impacts felt in the areas of guidelines, research, education and clinical care. Similarly, healthcare professionals increasingly use social media to communicate with one another, collaborate, and share information. This change provides an obvious forum for people with cancer and their caregivers to navigate the challenges from diagnosis to survivorship through online support groups and instantaneous access to information. ![]() In the field of oncology, the “rapid diffusion and adoption of social media have created a new frontier in cancer communication ”. Social media platforms have user-friendly interfaces, easy access and fast communication that allow individuals to share perspectives, content, insights and experiences. ![]() The growth of social media in the last decade has revolutionized healthcare. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |